Hi, I’m Charlie — an Art Director and Designer based in London.I create concept decks, campaign visuals, and brand worlds that help ideas connect with culture and clients.
Some of the clients:
Interface
Flor
Rag & Bone
Palacio de Hierro
Pluto
Core skills:
Art Direction
Deck & Presentation Design
Campaign Strategy
Typography & Layout
Image Curation
Figma / InDesign / Photoshop
Cinema 4D
Photoshop
Illustrator
From emerging creatives to established brands, I craft presentations and visual narratives that bring stories to life — fast, clear, and beautifully.
Every idea deserves to be seen clearly. Whether it’s a campaign pitch, editorial proposal or brand presentation, the right design can turn an idea into opportunity.I specialise in creating visually led decks that distil strategy, storytelling, and aesthetic into one cohesive narrative. My work combines editorial sensitivity with commercial clarity — rooted in culture, designed to win buy-in.Recent projects span campaign concept decks, brand moodboards, editorial frameworks, and pitch documents for fashion, beauty, and cultural clients.
Passion for Design: From Startups to Corporations
From Idea to Buy-In — The Power of a Deck
I call this process The Deck Fix — a 48-hour service for creatives, agencies and brands who need to elevate their decks fast.
Services
Deck Design & Strategy
Visual storytelling, structure, and flow for pitches and campaigns.
Campaign Art Direction
Look development, visual tone, and creative direction for launches.
Editorial & Brand Consulting
Helping brands translate culture into visual communication.
Availability
Available for freelance and short-term collaborations in London or remotely.
Approach:
Visual Narrative
Every deck starts with a story. I define the emotional thread and rhythm of the presentation — how each slide builds momentum, tells a story, and ends with clarity.
Campaign Aesthetic
Each deck has its own visual language. I craft layout systems, typography, and image treatments that reflect the client’s world — refined, modern, and brand-aligned.
Strategic Clarity
A deck isn’t just design — it’s persuasion. Every page connects creative vision to real objectives, helping clients and collaborators buy in instantly.